

Itโs a truism that New Hanover County is a โpurpleโ countyโa roughly equal mix of Democrats, Republicans, and unaffiliated voters. But thereโs another level of complexity within the politics of southeastern North Carolina if you look under the increasingly broad tent of the Republican Party.
Case in point: Michele Morrowโs strong showing here in the Superintendent of Public Instruction primary this week.
Morrow, a former nurse who homeschooled her five children, pushed conspiracy theories about COVID-19 vaccines and election fraud during her run for the Wake County school board in 2022. Morrow lost that race, but garnered endorsements from the local GOP, Moms for Liberty, and anti-vaccine groups.
In her 2024 bid to lead the stateโs public schools, Morrow attacked incumbent Catherine Truitt from the right. But Truittโs no centrist; just last week she pledged she would โkeep working to get woke politics out of our public schools,โ and has boasted that she ended mask mandates and lockdowns in schools, โbarred boys from playing girls sports,โ and helped pass the Parentsโ Bill of Rights.
But Morrow, whose right-wing bona fides include taking her kids to the January 6th rally in Washington, D.C. as a lesson in civics, went harder. Her supporters painted Truitt as a corrupt or inept bureaucrat, Thom Tillisโ โRepublican in Name Onlyโ candidate, or even, improbably, a tool of Gov. Roy Cooperโs โliberal agenda.โ
Whatever you think of Morrowโs politics, youโll be unsurprised to know she did well in Pender County, where it’s common to hear conservatives refer to the government as a โswamp.โ Pender voters ousted all but one incumbent in local primaries on Tuesday, and embraced other populist conservativesโnamely former President Donald Trump and Lt. Gov. Mark Robinson, who ran five to six points higher there than their state-wide averages.ย
Morrow did less-well in more moderate Brunswick County, where politics are tempered in part by migrants from northern states where โRepublicanโ means something a bit different. Trump and Robinson were both down three to four points in Brunswick, the incumbents pretty much all held on to their seats, and Truitt eked out a one-point lead.
Then thereโs New Hanover, where things get even more complicated. Trump and Robinson were both down four or five points, while Morrow was up five.
Out at the polls, I talked to several voters who learned about Morrow when she endorsed Natosha Tew, a local school board candidate who snagged one of three wins in the GOP primary. Morrow was also endorsed by Melissa Mason, the current school board vice chair. Voters told me they liked Morrow, Tew, and Mason for the same reasonsโnamely opposition to โwokeโ educational practices and โpornographyโ in schools, and support for parental rights.
This is, after all, the county where voters sent two very different types of Republicans to the Board of Commissioners and Board of Education in 2022.
When it comes to the levers of local government, voters tend to ignore candidates running on hyperbolic or outright fictional claims. Our county commissioner incumbents might have their distinct ideological bent, but theyโre also, no disrespect, a little boring. But some overlapping bloc of voters also responded to candidates that alleged there was pornography and grooming in the schools, and who equated masking with Nazi tyranny and social emotional learning with socialism.
Weโre no doubt seeing this phenomenon, for better and worse, because parentsโ concerns for their kids can both cut through their political apathy and expose them to political manipulation.
Itโs also, I think, because it is getting more difficult to parse New Hanover as just some measurable mix of red and blue.
โBenjamin Schachtman
For a detailed breakdown on primary results in the Cape Fear region, read WHQRโs coverage here.
Party of None
The number of voters registered as unaffiliated continues to climb, now at 2.7 million as of Tuesday.
Unaffiliated voters first eclipsed Democrats as the stateโs largest group in 2022. Since 2020, the unaffiliated โpartyโ has added more than 453,000 votersโa 20 percent gain. These voters tend to skew younger, and most were born outside of the state.
Johanna F. Still looks at the growing number of voters who are declining to list a party choice.

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Less than a Quarter
Primary turnout was pretty dismal in the Cape Fear Region.
About 22 percent of registered voters in New Hanover County cast a ballot, lower than the stateโs total turnout of 24 percent. Local turnout was also down compared to the last primary election with a presidential race in 2020, which was 31 percent.
Tuesday was the lowest-turnout presidential primary election in years, and onlookers say itโs partially because so many contests are seen as non-competitive, said Aaron King, an associate professor of political science at the University of North Carolina Wilmington.
With former President Donald Trump heavily favored on the Republican side and President Joe Biden running uncontested for the Democrats, the highest-profile race wasnโt all that exciting. โSomebody that may not have liked those candidates may say, โWell geez, the cakeโs already baked. I don’t need to participate,โ King said.
Plus, knowing who to vote for in primary elections can be tough, especially further down the ballot. It takes homework, and itโs not always easy to track down candidatesโ perspectives. Even for someone like King, whose job it is to follow politics, getting up to speed on candidates took โa lot of work,โ he said.
But still, putting in the work in a primary is important, he said. โYou’re kind of the one in charge of setting up the menu for what you’re going to eat later on.โ
โWhen less than a quarter of the registered voters are having a say in who the candidates are on the general ballot, I don’t think anyone would think that is ideal,โ he said.
โJohanna F. Still
Read this newsletter online or contact The Dive team with tips and feedback at wilmington@theassemblync.com.
Around the Region
Whoโs Got the Bill? New Hanover County Commissioners are defending their support of the school system amid public demands that they cover a funding shortfall, Port City Daily reports. The school board hasnโt yet asked the county to cover its nearly $11 million hole, and the superintendent is insisting on sending a budget without a deficit.
Signs of the Times: Newsweek recently highlighted the work of a University of North Carolina at Wilmington researcher who discovered rice plantation artifacts from the Brunswick River. The structures were likely built by enslaved people to control water flow in the early 19th century.
Wrongful Death: The father of a man who died in 2022 has filed a complaint against the Wilmington Police Department, alleging officers didnโt use proper protocol in pursuing a missing persons report and investigating his death. Port City Daily reports. In its own investigations, the department found police did make mistakes both before and after his death.
Around the State
The Hunt for Red November
Rachel Hunt sailed to victory in the Democratic primary for lieutenant governor, but who she will run against in the general is yet to be determined.
Mark Robinson Goes Mainstream
Republican Mark Robinson and Democrat Josh Stein both cruised to easy victories in their primaries for governor on Tuesday. Now they turn to November.
House To Home
A look at who won some of North Carolinaโs most competitive U.S. House primary races on Tuesday.
Thatโs Amore
After a long day preparing gourmet food, some of the regionโs top chefs dial up Dominoโs. What is it about the chain that hits the spot?

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