Read the full investigation:

Part 1 | Part 2 (coming next week) | Part 3 (coming early July)

North Carolina is one of only seven states that completely prohibit marijuana. But it’s never been easier to get high.

Gas stations sell vapes with names like “Maui Wowie.” Bars offer cannabis-infused seltzers. Online retailers ship tinctures and gummies that claim to enhance creativity or improve sex. Storefront dispensaries sell bud as pungent as anything you smoked in high school. 

All of this is legal—for now. 

“The joke in the industry is that North Carolina is actually the best recreational cannabis state in the country,” said Rod Kight, an Asheville attorney who focuses on cannabis law.

In 2018, Congress legalized hemp, a variety of Cannabis sativa L. that contains little of the psychoactive compound delta-9 tetrahydrocannabinol (THC), but lots of cannabidiol (CBD), which studies suggest can help with anxiety, insomnia, and other health issues. 

“The industry is on the clock.”

April Byrd, lobbyist

But the law contained loopholes large enough to fit a Cheech & Chong spliff, and within five years, the market for intoxicating hemp products had grown to $28 billion, rivaling craft beer. Hemp especially prospered in states with marijuana bans, like North Carolina.

The boom isn’t merely a function of supply and demand. In 2022, the General Assembly declassified hemp as a controlled substance. But by not setting any regulations on its production or sale, lawmakers accidentally created an unfettered business environment. Lawmakers have long agreed that hemp products should be regulated. But they couldn’t agree on how, so they’ve done nothing. 

The state doesn’t prohibit hemp sales to children or require child-resistant packaging. It doesn’t mandate lab testing or transparent labeling. It doesn’t monitor products for contaminants or set THC limits. It doesn’t charge licensing fees or tax hemp-derived products like it does alcohol and tobacco. 

Health officials say this has led to a surge in cannabis-related emergency department visits. Cops complain that enforcing the law is virtually impossible. Hemp industry advocates say it’s enabled bad actors to peddle modern-day bathtub gin and left even reputable retailers to worry about police raids and crippling fines. 

A looming federal ban on most hemp products has only complicated matters. Scheduled to take effect in November, the ban won’t change state law, but it will make it more difficult for hemp companies to stay afloat. 

“The industry is on the clock,” lobbyist April Byrd said.  

With the support of the Fund for Investigative Journalism, The Assembly has spent the better part of a year investigating the state’s failure to regulate hemp. Our three-part series draws on more than 50 interviews with policymakers, law enforcement officials, public health experts, scientists, attorneys, and people working in the hemp industry, as well as thousands of pages of court records and other documents. 

As part of the investigation, we purchased a wide variety of hemp products from North Carolina retailers and had them tested at Virginia Commonwealth University’s Laboratory for Forensic Toxicology Research. Part 1 of this series reveals what those tests found.  

Part 2, coming next week, examines the complex web of legal and public safety issues that our broken regulatory system has created. And part 3, publishing in early July, explores what viable regulation might look like. 


The Basics


Straight From the Source

Q&A: Q. Nicole Vanderhorst, WH Farms

The business, which cultivates industrial hemp and makes CBD beauty and wellness products, seeks to “amplify access to this plant medicine.”

Q&A: Adrian Larrea, The HAZE Company 

For Raleigh-based HAZE, declining alcohol sales created an opportunity in THC drinks. Now that business may be in jeopardy.


Read the Full Series

What’s in My Weed?

Our investigation found many hemp products for sale don’t have the THC levels they claim—but do contain bacteria and other contaminants.


More From This Project

A Scientist’s War

Shortly after Congress legalized hemp, toxicologist Michelle Peace started a private drug-testing lab. Then she bit the hand that feeds. 

Hemp Investigation: Our Methodology

Our reporters purchased hemp products from N.C. convenience stores and dispensaries, and had them tested at the Laboratory for Forensic Toxicology Research.

Downstream Testing

Not satisfied with our official lab testing of hemp products, our reporter conducted a urine test on himself after drinking a THC beverage.

What Else Is In My Weed?

Our tests found dozens of chemical compounds in hemp products that were not cannabinoids—including some that might surprise you.


Jeffrey Billman is a politics and law reporter for The Assembly. The former editor-in-chief of INDY in Durham, he holds a master's degree in public policy analysis from the University of Central Florida.